A nonprofit organization’s social media presence is an important part of any business’s marketing strategy, and setting up your nonprofit’s social media presence doesn’t have to be difficult. These four tips will help you successfully create and maintain your nonprofit’s social media presence from start to finish.
Why is it important?
Depending on your organization’s niche, there are a lot of variables that come into play when creating an effective social media presence. Some certain tips and tricks will work well in one industry over another.
Here are four tips to consider if you’re looking to create a powerful social media presence.
- Develop Passionate Content Experts agree that organic content is often more effective than paid ads—but where can you find passionate content creators? No matter what your topic is, experts suggest finding authors or opinion leaders who enjoy discussing similar topics or providing original insights into their favorite fields. When we look at how students share information about school supplies before the back-to-school season, we see that many blogs have specialized lists of schools and their supplies with great passion.
- Connect With Other Networks When you create a social media account for your nonprofit, it’s not just about posting on Facebook or sharing links on Twitter; it’s also about finding where those communities already exist and participating in those forums with valuable content to share with your followers. Not only will you reach out to new audiences, but you may also make some great connections that can help build stronger relationships with your current audience.
- Keep It Simple No matter what type of nonprofit organization you have, chances are your target audience is made up of regular people who have busy lives. This means they probably don’t have time to sift through long diatribes about why your cause is important—they want information quickly and easily People are turning to mobile more than ever before—so make sure that any important information related to your nonprofit is easily accessible from their mobile devices if possible.
- Use Hashtags To stay connected to your community, use hashtags when publishing updates and important announcements. This way, people following your hashtags know at a glance which updates are most important.
Need help getting started with social media? Don’t hesitate to reach out to your friends or local nonprofit organizations—they may have some great tips that can help make your social media presence even stronger.